Morgans hotels team up with equinox
Morgans Hotel Group, New York City-based company with 13 hotels and 8 soon-to-open properties worldwide, has become a key player in innovating lifestyle hotels proposing a differentiated offer through four « personality brands » : Delano, Mondrian, Hudson and Originals.
Since 2011, Morgans Hotel Group has partnered with Equinox Fitness Clubs, allowing guests complementary usage of the upscale Equinox facilities in addition to offering select discounts for personal training and spa services. « Enhancing our amenities offering with an innovative health and fitness partnership is consistent with our commitment to creating engaging and dynamic experiences for our guests,” said Kim Walker at the 2011 launch. Here is her feed-back in 2013.
BH: You have launched an exclusive partnership with Equinox, the sport & fitness expert, two years ago. How did (and does) it «work-out» until now?
Kim Walker: The partnership is proving to be very successful, the Equinox brand has a strong reputation in the world of fitness and wellbeing and the affiliation has been mutually beneficial. A lot of our guests appreciate the option of being able to purchase Equinox fitness items at our hotels, and we are able to offer some unique travel packages that include special access to fitness classes, training sessions and spa discounts.
BH: How do your guests uses the facilities? Could you give some examples?
Kim Walker: Sometimes guests forget to pack essential workout items while traveling and they don’t have the time or desire to go looking for them, so we’ve created The Emergency Workout Pack that contains clothing, socks and water bottle (with a secret compartment for valuables and keys)and complimentary laundry services. The packs have been extremely popular and nine times out of ten, they’re purchased last minute at our concierge. Guests are always extremely appreciative that we were able to anticipate their needs.
BH: Could you tell us some “Hot News” concerning your Fitness and Spa offer/development?
Kim Walker: Morgans Hotel Group has collaborated with online art retail destination Grey Area and Lululemon on a series of limited edition yoga mats by various artists available for purchase at our South Beach properties and we will also be offering daily outdoor yoga classes for guests throughout Art Basel in Miami. Additionally, we will be opening our newest hotel, Mondrian London, in Spring 2014 that will feature a luxurious agua spa with top of the line facilities and treatment options.
www.morganshotelgroup.com www.equinox.com Morgans Hotels & Equinox Fitness: Mondrian - New York, South Beach Shore Club – South Beach Delano – South Beach Hudson – New York Morgans – New York Royalton – New York