An expert eye on the high-end hotel market and tourism
An informative meeting with Didier Rouge Biscay, CEO of Eyes2Market Group, a leading European company specializing in marketing and sales solutions for the high-end hospitality and upscale tourism.
BH: When was your company created? And for what purposes?
DRB: Eyes2Market Europe was created in Germany more than 15 years ago to provide international professionals with commercialization and marketing solutions in the hospitality & tourism areas: providing them with “a la carte” solutions in niche markets with a pledge for passion, professionalism and results. Our orientation towards the luxury sector rapidly emerged as a development strategy based on our respective past experience. Human encounters with people sharing the same values boosted the company’s development in Germany first, secondly in England and finally in France, where the Eyes2Market office was created in 2008. In the near future, we are engaged in creating the same kind of synergy focusing Southern Europe (Spain and Italy) in accordance with the demands we have and the needs of our clients.
BH: Could you illustrate your scope of action with a few examples?
DRB: Even if we stick to our field of expertise, our scope of action is rather broad and diverse according to the demands of our clients. It includes launching a promotion campaign to help develop a touristic destination or taking part in a trade fair to help supply and demand meet. For the hotel people and hotel groups we work with, it means penetrating or developing a specific market that is not familiar to them. We then act as facilitators, connecting them with the right business contact. With the development of internet, access to products is made easier but professionals still need companies like ours to help them identify the end consumer, providing them with the means of communicating with him when they have no structure in the country they want to do business with. We have worked with owners and investors, assisting them with our skills to complete a renovation project, launch a website to increase their international presence. Our key business essentially focuses the tourism, leisure and hospitality sectors and our market-bymarket knowledge of the various professional actors helps the segmentation of our markets with a main objective: results.
BH: Your vision of the future?
DRB: Blending old “recipes” of the past with new technologies: the synergy created by Man and the instantaneousness of the web will boost tomorrow’s major achievements. The two are definitely linked together. Behaviours evolved with the development of internet, providing consumers with swift access to the product but that does not necessarily mean the product is easy to buy. Various tools are currently being created to help consumers better identify a product using the Internet technology. We are already training the professionals (via webinars) willing to share their product expertise (as well as via e-learning sessions) in order to consolidate professional networks that will initiate actions within the luxury business. Because mentioning it is not enough to exist in the very exclusive luxury market that has grown so much in the last 10 years. Each market has its intrinsic values. Many businesses tried to develop without adapting their products to the consumer and market needs. Communication and professional expertise remain an added value to human and virtual world that we mentioned earlier.
Infos & Contacts : http://eyes2market.com
By Suzanne Kauz
