Fairmont Fitness Fairy Tale
Fairmont and its hotels and resorts around the world are innovating new programs and initiatives that motivate and inspire guests to maintain healthy habits while on the road.
Mike Taylor Director, Public Relations, FRHI Hotels and Resorts (Fairmont, Raffles, Swissôtel) tells us about this Fitness Fairy Tale.
Workout Gear for Fairmont President’s Club Guests?
BH: Fairmont Hotels & Resorts claim that they make staying fit on the road as easy as a walk in the park. Could you explain the Fairmont Fit concept?
Mike Taylor: Maintaining a fitness routine while traveling is tough, but often key to making sure healthy habits aren’t completely jettisoned by business timetables. Fairmont Fit allows guests to hit the gym even if they’ve forgotten their gear or have opted to travel lightly - they can jog on the Santa Monica Pier, take a walk along The Thames in London, enjoy workouts in the health club or simply follow an in-room fitness routine. Whether guests are looking to lighten their load and avoid checked bag fees, or simply don’t want the hassle of packing workout clothes and running shoes, Fairmont Fit is just a phone call or click away
BH: This sounds to good to be true? Could you describe the full procedure and options?
Mike Taylor: With the new Reebok product rolling out to all Fairmont hotels members can easily add Fairmont Fit preferences to their Fairmont President’s Club member profile for in-room delivery or simply call Royal Service if they haven’t listed it on their profile yet. Guests can order Reebok ZigLite running shoes, a track jacket, performance t-shirts, and microfiber socks, while women can choose to have capris and sports bras and men can request pants or shorts. Travelers simply enjoy and leave them in their room when they check out, or call to receive a fresh set whenever they are ready for another workout. If guests really like their Reebok gear, they can decide to purchase new items at a 15 percent discount and take it home with them. In addition to apparel, guests are provided with pre-loaded mp3 players upon request to use during their workout. In collaboration with EMI Music, Fairmont has compiled extensive playlists that include a variety of contemporary, classical, rock and easy listening music, suitable for running, walking or other leisurely pursuits.
BH: …you really make your guests running to you. What’s next?
Mike Taylor: In addition to the new workout gear, we have developed the luxury brand’s Lifestyle Cuisine Plus program that offers menus including heart-healthy, diabetic-friendly, vegan and gluten-free options, while complimentary BMW Cruise Bikes are available for guests who want a healthy way to see the sights. And though all hotels offer tips on jogging routes and running maps of the surrounding area, at The Fairmont Waterfront in Vancouver you can have your morning runs with the General Manager on the seawall through Stanley Park. Other fun fitness offerings include hula hooping at The Fairmont Kea Lani, TRX Suspension Training at The Fairmont Sonoma Mission Inn & Spa and complimentary ‘Fairmont Fit’ classes at The Fairmont Dallas.
Le groupe Fairmont Hotels & Resorts représente plus de 60 établissements de luxe dans le monde, avec le Fairmont Peace Hotel à Shanghai, le Plaza à New York et le Makkah Clock Royal Tower en Arabie Saoudite. Les différents hôtels sont regroupés autour de marques luxueuses, attachées au patrimoine, à l’élégance, à l’excellence du service et à des expériences culturelles riches. Leader dans la politique communautaire et environnementale, le groupe est reconnu mondialement pour ses pratiques écoresponsables et son « Guide du Partenariat Environnemental». Fairmont est la propriété de FRHI Holdings Limited, groupe hôtelier mondial de premier plan, qui regroupe plus de 100 hôtels parmi ses marques Fairmont, Raffles et Swissôtel.
Mike Taylor Director, Public Relations, FRHI Hotels and Resorts (Fairmont, Raffles, Swissôtel) tells us about this Fitness Fairy Tale.
Workout Gear for Fairmont President’s Club Guests?
BH: Fairmont Hotels & Resorts claim that they make staying fit on the road as easy as a walk in the park. Could you explain the Fairmont Fit concept?
Mike Taylor: Maintaining a fitness routine while traveling is tough, but often key to making sure healthy habits aren’t completely jettisoned by business timetables. Fairmont Fit allows guests to hit the gym even if they’ve forgotten their gear or have opted to travel lightly - they can jog on the Santa Monica Pier, take a walk along The Thames in London, enjoy workouts in the health club or simply follow an in-room fitness routine. Whether guests are looking to lighten their load and avoid checked bag fees, or simply don’t want the hassle of packing workout clothes and running shoes, Fairmont Fit is just a phone call or click away
BH: This sounds to good to be true? Could you describe the full procedure and options?
Mike Taylor: With the new Reebok product rolling out to all Fairmont hotels members can easily add Fairmont Fit preferences to their Fairmont President’s Club member profile for in-room delivery or simply call Royal Service if they haven’t listed it on their profile yet. Guests can order Reebok ZigLite running shoes, a track jacket, performance t-shirts, and microfiber socks, while women can choose to have capris and sports bras and men can request pants or shorts. Travelers simply enjoy and leave them in their room when they check out, or call to receive a fresh set whenever they are ready for another workout. If guests really like their Reebok gear, they can decide to purchase new items at a 15 percent discount and take it home with them. In addition to apparel, guests are provided with pre-loaded mp3 players upon request to use during their workout. In collaboration with EMI Music, Fairmont has compiled extensive playlists that include a variety of contemporary, classical, rock and easy listening music, suitable for running, walking or other leisurely pursuits.
BH: …you really make your guests running to you. What’s next?
Mike Taylor: In addition to the new workout gear, we have developed the luxury brand’s Lifestyle Cuisine Plus program that offers menus including heart-healthy, diabetic-friendly, vegan and gluten-free options, while complimentary BMW Cruise Bikes are available for guests who want a healthy way to see the sights. And though all hotels offer tips on jogging routes and running maps of the surrounding area, at The Fairmont Waterfront in Vancouver you can have your morning runs with the General Manager on the seawall through Stanley Park. Other fun fitness offerings include hula hooping at The Fairmont Kea Lani, TRX Suspension Training at The Fairmont Sonoma Mission Inn & Spa and complimentary ‘Fairmont Fit’ classes at The Fairmont Dallas.
Le groupe Fairmont Hotels & Resorts représente plus de 60 établissements de luxe dans le monde, avec le Fairmont Peace Hotel à Shanghai, le Plaza à New York et le Makkah Clock Royal Tower en Arabie Saoudite. Les différents hôtels sont regroupés autour de marques luxueuses, attachées au patrimoine, à l’élégance, à l’excellence du service et à des expériences culturelles riches. Leader dans la politique communautaire et environnementale, le groupe est reconnu mondialement pour ses pratiques écoresponsables et son « Guide du Partenariat Environnemental». Fairmont est la propriété de FRHI Holdings Limited, groupe hôtelier mondial de premier plan, qui regroupe plus de 100 hôtels parmi ses marques Fairmont, Raffles et Swissôtel.
www.fairmont.com www.frhi.com